Wednesday, September 20, 2006

Why Paris Hilton is Famous

Great analysis, with the full title of Why Paris Hilton is Famous, Or Understanding Value in a Post-Madonna World. The whole thing is worth reading, but is best summed up in the following lines:

What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.

Here’s what’s amusing to me though.

Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.

Author makes a ton of good points, but missed the fact that at her peak, Paris was making $11,000,000 per month in ringtone download royalties.


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