Croc Eats Dog: A Master Class in Great Direct Marketing
A flier-handout campaign on the streets of Germany boosted attendance at the local zoo by 15%.
I love a great cheap idea. That works.
A Newaygo County man spent the past two weekend behind bars because of his yard, and he faces more jail time.
David Burch says he tried to seed the yard last fall but it wouldn't take root. This all stems from a contractor who failed to sod the yard in the first place. Now a judge is saying, do the yard or do the time.
"The people who work at the court, at the jail, thought it was funny," Burch said. "They said there had to be more. I said, 'No, it's just because I don't have grass growing.' They said, 'You're in here for that?'"
He claims he is not skirting the law. Burch said the contractor for his new house is responsible for the lawn. But a White Cloud city ordinance states otherwise.
"This has been in the courts for over a year," said White Cloud Police Chief Roger Ungrey. "I believe Mr. Burch has made an attempt. He did bring me in some receipts for grass seed."
But when it didn't grow, a county judge ordered the yard planted. It never happened. Again this April - no sprouts. Then, in jail, an inspiration. Burch is sodding his yard with donated turf.
"He has been working on it," Ungrey said. "However, he remains to this day noncompliant."
That is because the backyard must also be green.
"You're probably wondering, how does a kid from the Hill become a New York Yankee and get in the Hall of Fame? Well, let me tell you something, if it was easy nobody would do it. Nothing is impossible until you make it possible.
"Of course, times were different. To be honest, I was born at an early age. Things are much more confiscated now. It seems like a nickel ain't worth a dime anymore. But let me tell you, if the world was perfect, it wouldn't be. Even Napoleon had his Watergate.
"You'll make some wrong mistakes along the way, but only the wrong survive. Never put off until tomorrow what you can't do today. Denial isn't just a river in Europe.
"Strive for success and remember you won't get what you want unless you want what you get. Some will choose a different path. If they don't want to come along, you can't stop them. Remember, none are so kind as those who will not see.
"Keep the faith and follow the Commandments: Do not covet thy neighbor's wife, unless she has nothing else to wear. Treat others before you treat yourself. As Franklin Eleanor Roosevelt once said, 'The only thing you have to fear is beer itself.'
"Hold on to your integrity, ladies and gentlemen. It's the one thing you really need to have; if you don't have it, that's why you need it. Work hard to reach your goals, and if you can't reach them, use a ladder. There may come a day when you get hurt and have to miss work. Don't worry, it won't hurt to miss work.
Foiled terror plots often will seem ridiculous and unlikely, especially when they are pre-empted. What could be stupider than Ahmed Ressam, ''a petty thief'' according to Wright, running from border guards in Washington state after explosives were discovered in the trunk of his car? He wouldn't have seemed so risible if he had exploded his bomb at Los Angeles International Airport. If the 9/11 plot had been disrupted at its very inception - with jihadis playing flight-simulator games in Afghanistan - it would have seemed laughable.
This is why even foiled plots deserve to be taken seriously. The New York Times notoriously played down the scheme to blow up fuel tanks and pipelines at John F. Kennedy Airport on Page 37, pleading that the amateurishness of the plot limited its newsworthiness. As former prosecutor Andy McCarthy points out, the FBI is a victim of its success here. Moving from an emphasis on prosecutions to an emphasis on pre-emption necessarily means that terror cases will be weaker, thus tempting us to discount the threat altogether.
The Democrats have schizophrenia on the question. On the one hand, they argue that President Bush has inflated the terror threat to make us accept fascistic restrictions on our liberties; on the other, they say that he hasn't made us safer (safer from what? one wonders, if the terror threat is so exaggerated). In the recent Democratic debate, Hillary Clinton stood alone in maintaining we're safer since 9/11, demonstrating that - whatever her flaws - she's the adult supervision in the Democratic field.
The aim of the project is to create a UKP 1million ($1.95M) feature film and give it away to over 1 million people using the Internet and a global community of “angels”, each of whom pay £25 (approx $47) to join the project, and in return get to have a say on all aspects of the creative process, access exclusive content, and even become part of the film crew.
1. Proof of concept. 100 members only. COMPLETE. Develop online presence.
2. Early Development. 1000 members. COMPLETE. Script and visual development for 2 scripts. Production of teaser and promotional material. Begin user-generated content initiatives.
3. Advanced development. Open to 5000 members. Produce trailer and documentary material. Finalise scripts and complete development.
4. Pre-production. Open to 25,000 members. Vote to greenlight 1 script. Scout locations, choose cast and crew, plan production.
5. Filming. Open to 50,000 members. Production, post-production, distribution, creation of member-only products.